The Story behind the Stitchers’ Logo


Story Stitchers are Turning Orange for National Gun Violence Awareness Day, June 2nd. Photo Susan Colangelo
Story Stitchers are Turning Orange for National Gun Violence Awareness Day, June 2nd. Photo Susan Colangelo

The circular symbol in our logo comes from the West African Adinkra symbol called Adinkrahene, chief of the Adinkra symbols. It stands for greatness, charisma and the importance of playing a role in community leadership.

Adinkra cloth is hand-stamped in Ghana and worn by people in a variety of social and festive gatherings. Adinkra symbols express various themes related to the history, beliefs, and philosophy of the Asante people of Ghana. Sometimes they are related to wisdom as taught through traditional proverbs. Adinkra cloth has been called story cloth, as numerous symbols are stamped in blocks on one cloth, perhaps telling the story of a person’s life.

Adinkrahene is a beautiful symbol of leadership in community.

We want to give a shout out to Jessica Colangelo from Somewhere Studio in L.A. who designed it for us. Jessica and her partner Charles Sharpless are also designing the interior space of the new Stitchers Storefront Studio.

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